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Late Night La Salle. Brand & Social Media Style Guide.

Late Night La Salle — Brand Style Guide

Late Night La Salle is a twice-weekly event series put on by La Salle University’s Campus Activities Center. I created this Brand & Social Media Style Guide as an exercise in branding during my time as a graphic designer for the department.

Typographic Portraits

Spring 2023 – DART 301: Typography || Using as little supporting imagery as possible, I had to pick from a list of prompts and design a graphic that displayed my name in a way that conveyed that prompt’s meaning. The purpose of the exercise was to explore how typography choices can tell just as much of a story as the words they’re displaying.

Personal Brand Sheet

Building off an assignment from my digital arts coursework, I developed this style sheet for reference and to explain how I represent my personal brand.

Image of four illustrated succulent plants, each of a different type of plant with a different color scheme and different name on each pot.

Succulent Door Decs

Spring 2023 || As a Resident Assistant, every semester we create name tags, or door decs for our residents. This semester I wanted something “springy” that wouldn’t feel out of place going up in January, so I came up with these plant illustrations for my residents.

Comic Sound Effect Door Decs

Fall 2022 || As a Resident Assistant, every semester we create name tags, or door decs for our residents. This semester, our staff decided on a Marvel theme for the building. I chose to design my hallway around Miles Morales and designed these comic style sound effect door decs for my residents.