Late Night La Salle (LNL) is a division of La Salle University’s Campus Activities Center that hosts free on-campus events for all students every Friday and Saturday night. For the 2022-2023 school year, LNL’s marketing team decided to use a theme of illustrations for our digital and physical signage. Due to time constraints, many of the illustrations are obtained from Canva, Pixabay, or other free stock websites, but the theme created a fun visual brand style.

The idea came about as I was designing flyers outlining our lineup of events. I wanted to make sure each event had something visual to highlight what the event was about and hopefully catch students’ eyes as they walked past. Midway through the Fall 2022 semester, LNL began using a new logo, giving  us a larger color scheme to work with. The three flyers above illustrate well how LNL’s new brand identity solidified throughout the school year after being hindered for several years because of the pandemic.

Below are more examples of single event flyers I designed for LNL.