Letter Logo

In my Typography for Web and Print class, we began by designing pieces featuring just a few letters and worked up to pieces featuring larger blocks of text with typographic hierarchies. My first major assignment was to create a personal logo using just one or two letters.

I choose to build off the concept I’d created with my blog Ace Of Bens, which led to the design of a capital B with a spade cut out of the bottom half in place of the counter. I’ve always had a preference for vibrant color palettes, and I had just discovered the freeform gradient tool on Adobe Illustrator. Since submitting this version of my logo for the assignment and having it featured in the end of semester showcase for La Salle University’s digital arts and communications departments, I’ve created many variations of this logo, mostly testing out different colors and textures.